In the Netherlands (Amsterdam), Havendiners uses dinners to build community between refugees and locals. These events, summarised as “drinks, dinners, dancing and integration,” go beyond just a meal—they foster empathy, build bridges, and create community.

Despite the powerful impact of their events, Havendiners faced challenges with consistent and compelling communication. Their marketing depended on manual outreach, which hindered expansion and limited sponsor and donor engagement. They needed clearer messaging, more professional materials, and a more structured communication approach.

THEY joined Havendiners as a pro bono partner, integrating into their marketing team. We believed deeply in their mission of social integration through human connection.

We crafted clearer messaging to make donations feel more meaningful and advised on heartfelt yet professional communication for sponsors. We also enhanced their newsletters, flyers, and one-pagers to make them more readable and impactful.

We offered strategic advice on social media, suggesting the inclusion of volunteer and refugee stories, and coached their marketing committee on effective email communication.

At THEY, we believe communication is a powerful tool for connection and for amplifying unheard voices. By supporting Havendiners, we contribute to a project that perfectly aligns with our values of empathy, dignity, and social integration. It’s about ensuring the right message touches the right heart—driving positive change in the world.

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Our collaboration focused on establishing Grace Care as a recognisable brand. For an NGO, effective branding goes beyond aesthetics—it’s about conveying their mission, values, and the tangible difference they make. That is what we prioritised.

We updated Grace Care’s brand to better reflect its compassionate and professional approach.

A critical component of their outreach involved compelling presentations for stakeholders and potential donors. We worked closely with the Grace Care team to craft impactful presentations that told their story with clarity and passion. These presentations aimed not only to inform but also to inspire action and build lasting partnerships. We also trained their outreach teams to improve their delivery.

Furthermore, we recognised the importance of consistency across all touchpoints. To enhance Grace Care’s brand, we created a professional stationery suite. From letterheads to business cards, each piece served as a subtle yet powerful reminder of their dedication and credibility.

This strategic partnership provided Grace Care with the tools to communicate their profound mission more effectively. By establishing a strong brand foundation, preparing persuasive communication materials, and ensuring professional consistency, we helped Grace Care enhance their visibility, build trust, and extend their reach to those who need them most.

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At THEY, we strive to be active participants in the transition toward a sustainable future, rather than merely preaching about it. Over the years, we’ve taken significant steps to reduce our carbon footprint and bring about tangible change.

Our journey toward sustainability began with a baseline carbon assessment—an analysis of the organisation’s environmental impact that provided insights to move forward with. This step offered a clear picture of the status quo across all operations, laying the groundwork for strategies targeted at reducing emissions.

We then initiated plans focused on systematically lowering emissions, managing waste, and creating overall eco-consciousness.

A cornerstone of our sustainability action plan was the company-wide adoption of eco-friendly materials. This meant going above and beyond regulatory compliance by introducing ways for both individuals and the organisation to consciously source environmentally friendly materials and make daily decisions aligned with our sustainability goals.

We also introduced rigorous waste management practices, transforming how resources are consumed and waste is handled. These practices were designed to maximise recycling, minimise landfill contributions, and encourage mindful consumption in the workplace.

While introducing better waste and emissions management practices was a key step in the journey, we acknowledged that transparency in individual carbon footprints was equally important. The organisation prepared a comprehensive report on all employee travel emissions, as well as emissions from workplace water, gas, and electricity usage. Furthermore, we tracked the usage, efficiency, and emissions from heavy appliances in use—i.e., refrigerators and air conditioners.

These reports supplemented our process of identifying areas for improvement and impact.

Through these collective efforts, THEY has set a benchmark for environmental responsibility in business—a testament to our unwavering vision of a sustainable and thriving planet.

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Our commitment to empowering visionary initiatives extends beyond providing pro bono services to organisations bringing about fundamental change. We partnered with the Robin Hood Army, a volunteer group that collects surplus food from restaurants and feeds the hungry. This collaboration underscored our belief in being the change we wish to see in the world.

The scope of this partnership went beyond strategic communication, as our team actively took part in their impactful work. In a hands-on demonstration of our shared values, two of our dedicated team members—Mohit (Strategic Operations Manager) and Gopi (Financial and Administrative Assistant)—spent an entire day outside AIIMS Hospital in Delhi. There, they set up a stall and distributed free tea and snacks to patients and their families waiting for check-ups or for their loved ones to receive treatment.

This direct involvement showed us the real impact of the Robin Hood Army’s efforts. Small, organised actions can make a big difference in a community. Our partnership with the Robin Hood Army demonstrates that strong support and active participation can greatly increase an organisation’s effectiveness.

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