Our work with expos started in 1992 with Expo Seville. Since then, we have produced independent reports on major world exposition in a series called “Expo’s in Numbers”. These reports have been used as indispensable works of reference by government officials, architects, business leaders, and cultural policymakers from all over the world, and have been archived in institutions such as the Library of Congress (USA) and the Royal Library of the Netherlands. The reports have helped to ensure that learnings from these global events remain available for future generations.
Each report is created as an independent part of this long-running passion project. They are not commissioned by organisers, but developed out of a commitment to preserve the legacy of world expos and a service to participating countries.
The reports bring together facts, figures, and analysis — from pavilion participation and visitor numbers to cultural events, sponsorships, volunteers, and media reach. They also provide commentary on how an expo is performing and offer recommendations for creating better events in the future.
The goal of this research is threefold:
- to preserve the legacy of world expositions as part of the global cultural record,
- to support participating countries in preparing insightful reports to their governments, parliaments, and national media,
- and to help draw lessons that can improve planning and organisation for future expos.
Expo 2025 Osaka in Numbers is the definitive performance and strategy report for nations participating in Osaka 2025. It is the first comprehensive, independent analysis that bridges data (what happened) with strategy (what to do next).
Content OverviewPavilion Benchmarks: Costs, visitors, staffing, and KPIs to evaluate performance.Impact Matrix: The creative and engagement strategies that made pavilions succeed.Director’s Playbook: Lessons from commissioners and directors — what worked, what didn’t, and what to change next time.Road to Riyadh: Practical steps to build your national mandate and prepare for Expo 2030.Our 25 years of Expo research reveal one truth:Budget buys reach, but concept wins hearts.Commissioners, pavilion directors, government ministries, architects, and strategists seeking to turn their Expo experience into long-term national value — for trade, tourism, and reputation.
The full report will be published as part of THEY VISUALIZE VALUE’s Expo in Numbers series and shared with participating nations and key decision-makers preparing for Expo 2030 Riyadh.To order, click here: https://form.jotform.com/252752942728466
