Strategic creative agency THEY VISUALIZE VALUE (Netherlands) is publishing “Expo 2025 Osaka in Numbers” which is an independent, data-driven guide to the performance and strategy of the self-built country pavilions at Expo 2025 Osaka.
The report is valuable for teams reporting back to government as well as teams planning future pavilions for World Expos
such as Belgrade 2027 and Expo 2030 Riyadh.
It includes:
- Expo 2025 pavilion performance benchmarks(visits, costs, m², staffing, capacity/flow and queue logic, where available), compiled across independent national pavilions.
- Creative strategies and Expo 2025 case studies explaining why certain pavilions worked, using clear strategic lenses (creative approach, narrative style, visitor density and operational reality).
- Advice from Commissioners and Pavilion Directors what they would repeat, what they would change, and what future teams should know from day one.
- Lessons and blueprints for future Expos, connecting Osaka’s learnings to practical decisions teams must make for Belgrade 2027 and Riyadh 2030 (strategy, partnerships, budgeting and execution).
In short: this is not only a collection of numbers—it is designed as a “workshop on paper” that helps teams build a shared language, align stakeholders, and manage the real tension every pavilion faces: creative ambition vs operational pragmatism.
To obtain the report, please submit the order form below.

