THEYare lucky to have Tjaco Walvis as their co-founder. THEY know him as a sharp thinker, a quietdisruptor, and the author of Branding with Brains — a book that provesbranding really is all in the mind.
THEYlike how Tjaco mixes science with creativity. How he takes what neuroscienceknows about how brains choose brands and turns it into strategies that actuallywork. Strategies built on relevance, coherence, and participation. Mostly without us noticing,
Overthe years, THEY have seen Tjaco advise brands like Leica, McKinsey, Mars, andING. And every time, the result is the same: ideas that don’tjust make brands stand out, but make them stick. In people’s minds. And hearts.
