THEY are lucky to have Tjaco Walvis as their co-founder. THEY know him as a sharp thinker, a quiet disruptor, and the author of Branding with Brains — a book that proves branding really is all in the mind.
THEY like how Tjaco mixes science with creativity. How he takes what neuroscience knows about how brains choose brands and turns it into strategies that actually work. Strategies built on relevance, coherence, and participation. Mostly without us noticing,
Overthe years, THEY have seen Tjaco advise brands like Leica, McKinsey, Mars, andING. And every time, the result is the same: ideas that don’tjust make brands stand out, but make them stick. In people’s minds. And hearts.
