THEY have captured Tjaco Walvis sharing his sharpest thoughts on branding in a series of talks you can now watch on YouTube.
THEY like how Tjaco keeps thingssimple. He talks about how brands are really built, what branding actuallymeans, the four distinct styles of value creation, and why purpose matters,but only if it’sdone right. He explains memory-based choices, and how to build brands that livein people’sminds long after the first impression.
What THEY find most interesting? Evena decade later, in a world now shaped by AI, Tjaco’s lessons still hold true. Timeless ideas. Practicalinsights. And the kind of clarity that never goes out of style.
