They being featured

A unique series of independent reports that document world expositions through facts, figures, and analysis.

As THEY’s Creative Strategic Director, Gini knows how to turn complex ideas into stories people feel. Rainbow Magic is her playful leap into children’s literature, helping young minds explore their chakras through colour, curiosity and calm.

Jolene Prins looks back on the moments that shaped her path—from school magazines to entrepreneurship in India—and how they sparked the creation of THEY.

Tjaco’s book, written in Dutch, reveals how we — often without realising it — choose the brand that surfaces first in our minds and how brands can win this unconscious race.‍