LIDL did it again: best quality, best price. Their detergent FORMIL has proven itself to be the whitest washer in the country. Therefore THEY decided to do the laundry and communicate this achievement in the only way THEY thought would be best: printed in bold black on the whitest white.

read more

Share this project

Inspired? They would love you to share this project on your social media, or e-mail us and tell us what you think.