They do the laundry

client: LIDL


LIDL did it again: best quality, best price. Their detergent FORMIL has proven itself to be the whitest washer in the country. Therefore THEY decided to do the laundry and communicate this achievement in the only way THEY thought would be best: printed in bold black on the whitest white.
branding film consumer goods

white wash
white wash 1
white wash 2